AASA & K12 Insight: The Power of Customer Service in Public Schools

Dr. Michael Hinojosa—retired superintendent and respected education leader—shares his perspective on how school districts can overcome declining enrollment, rebuild community trust, and improve relationships with school boards.

Drawing on 27+ years of leadership experience in major districts like Dallas ISD (TX) and Cobb County (GA), Dr. Hinojosa outlines bold, practical strategies for adopting a customer service mindset that puts families first and drives operational improvement.